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WORK EXPERIENCE

My Career

PUBLIC, INTERNATIONAL AND ALUMNI RELATIONS, NATIONAL INSTITUTE OF EDUCATION (NIE)

April 2019 - Present 

At NIE, I take on the role of a corporate communication executive, my primary role was to handle the NIE official social media accounts – Facebook & Instagram. 


Creating a content library and maintain the social media calendar to ensure that social media is well maintained and in line with the marketing plan. I worked with other Academic Groups and department to obtain content to be pushed out on the social platforms. I assist the department to understand social media data and statistics churning out monthly statistic reports on social media campaigns, boosted post and etc. I am also in-charge with the NIE official websites and maintaining the CMS. As the department handles several portfolios, I was exposed to Media Relations, handling media queries and facilitating media interviews. Procurement was also part of the job scope, I assisted in raising ITQs and PRs using Ariba System. I also worked closely with all the Assistant Heads and the Head of the department across various projects.

BUSINESS DEVELOPMENT MANAGER, CULTIVATE EVENTS PTE LTD

January 2018 - April 2019

Cultivate Events is a team-building planner based in Singapore. We providing team-building services surround Singapore's local food scene. We believe that nothing bonds better than over food.

As a business development manager, I am responsible for maintaining a good relationship with existing clients and to create similar relationships with the potential client. I am also responsible for the creation of new opportunities to drive the business forward - regardless of finding new partners or selling existing ideas to potential clients. I liaise with various departments to ensure all my clients' needs are met. Expansion is key and thus, keep a lookout for potential partners is an essential part of this job.

ASSIST. MARKETING & SALES MANAGER, SINGABITES PTE LTD

January 2018 - April 2019

Singabites is a Singapore-based food tour operator. We have won 3 consecutive TripAdvisor Excellence award and will continue to strive to service such excellence. At Singabites, we believe that food evokes passion and memories, it is also the best way to learn about a country.

As an Assistant Marketing & Sales Manager, I work closely with relevant depart to produce blog posts, articles, social media posting and digital creative works to market our product. I also liaise with several vendors for collaterals and other necessary use. I initiated the school programme offering this unique food trails as Student's Learning Journey.

MARKETING EXECUTIVE, EDUFRONT LEARNING CENTRE

August 2017 - January 2018 | 6 mths

Design and produced collaterals/merchandise for the AY2018. Plan and manage the AY2018 2.0 Campaign on Facebook. Produced learning materials for the centre both (Malay & English Content). Create marketing content for both Pusat Bahasa NUSA & Edufront Learning Centre. Manage social media and website traffic. Plan and execute event of the year: Saya Boleh Mengarang Competition 2017.

MARKETING FREELANCE, MEDIACORP

June 2017 - August 2017 | 2mths

Return to help the marketing department that I interned with. Work with bigger clients such as Standard Chartered, International Champions Cup and more. Help to keep their books right, design and create artwork to be used on socials – occasionally does events and safekeeping/stock taking of premiums.

ON-AIR PROMO PRODUCER, MEDIACORP

Worked as an OAP promo producer for a kid’s channel, okto. Conceptualized and edit trailers for the channel and also for cross promos. Created interstitials too. Produce scripts. Manage the administrative work within the department.

February 2017  - June 2017 | 4 mths

YOUTH MARKETING INTERN, MEDIACORP

April 2016 - October 2016 | 7mths

Worked as a marketing intern under youth segment which comprises of 987, okto, MeRadio & SSBD. Manage the social media platform on a daily basis. Provide marketing initiatives and support. Create relevant creative works for promotion purposes. Schedule the TV highlights and listings.

Black Notebook

"There are no experienced young people. Time makes experience."

Aristotle

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