MELYANI MUHD YOUSRI
Eight years of communications experience.
PERSONAL PROFILE
I’m a marketing and communications professional with experience in publishing, education, and events. I hold a BA in Media, Culture, and Communications from the University of and a Diploma in Communication and Media Management from Temasek Polytechnic. My specialization is in content strategy, social media, and content c. I’m skilled in platforms like Salesforce, Power BI, and Adobe Creative Suite. I enjoy long drives, K-dramas, and good food.
WORK EXPERIENCE
My Career
MARKETING EXECUTIVE,
TAYLOR & FRANCIS GROUP
May 2021 - Present
-
At Taylor & Francis, I took on the role of a marketing executive on both the Advanced Learning & Researcher Services arm.
-
Planned & executed campaigns to increase Open Research/Open Access literacy within APAC ANZ.
-
Supported many authors in promoting their books upon publication.
-
Curated marketing content for social media and email marketing.
-
Organised & moderated webinars on Open Research/Open Access for APAC ANZ researchers.
-
Collaborate with various departments to curate content for marketing campaigns.
-
Initiated workflow/processes to enhance the team's efficiency.
-
Supported procurement and budgeting projects within my capacity where necessary on an immediate & ad-hoc basis.
Platforms Used:
Canva, Adobe Photoshop, Adobe AfterEffects, Microsoft Office, SAP, Facebook, Google Ads, CPB, WordPress, Bazinga, GT, Linkedin, Sprinklr, Salesforce Marketing Cloud, Bookmaster, PowerBI, GoToWebinar,
Skills Earned:
Email Marketing, Social Media Marketing, Content Planning, Content Strategy, Author Support, Content Creation, Designing, Strategic Planning, Campaign Planning, Data Analytics, Public Relations, Public Speaking/Hosting
PUBLIC, INTERNATIONAL AND ALUMNI RELATIONS EXECUTIVE, NATIONAL INSTITUTE OF EDUCATION SINGAPORE (NIE)
April 2019 - May 2021
-
At NIE, I took on the role of a corporate communication executive.
-
Handled the official social media accounts of NIE, Facebook, and Instagram.
-
Created a content library and maintained the social media calendar.
-
Collaborate with various departments to curate content for marketing campaigns.
-
Produced reports and analysis on social media data & project rundowns.
-
Managed the website CMS for marketing-related content.
-
Handled media queries and media interviews in a Media Relations capacity.
-
Brainstormed ideas to promote publicity through the mainstream media.
-
Supported procurement and budgeting projects within my capacity where necessary on an immediate & ad-hoc basis.
Platforms Used:
Canva, Adobe Photoshop, Adobe AfterEffects, Microsoft Office, Ariba System, Facebook, Instagram.
Skills Earned:
Social Media Communications, Social Media Management, Public Relations, Content Planning, Content Strategy
BUSINESS DEVELOPMENT cum MARCOMM
CULTIVATE EVENTS PTE LTD | SINGABITES PTE LTD
January 2018 - April 2019
-
At Cultivate Events & Singabites, I took on a brand development role with a sales & marketing touch.
-
Created content best fitted for both demographics to increase sales.
-
Conducted market research on both companies to curate interesting packages for both B2C & B2B markets.
-
Collaborate with various departments to curate content for marketing campaigns.
-
Curated marketing content for promotions on Linkedin, Websites, & Social media.
-
Handled social media accounts; Linkedin, Instagram & Facebook for marketing promotions.
-
Initiated the school programmes with MOE schools for both students and staff.
-
Collaborated with various vendors, tour operators, tour guides, and clientele to ensure smooth operations, planning & executions.
-
Assisted in the proposal to SG Tourism Board under the project SG LOCAL.
Platforms Used:
Adobe Photoshop, Adobe AfterEffects, Microsoft Office, LinkedIn, Facebook, Linkedin, MailChimp, Wordpress
Skills Earned:
Social Media Management, Social Media Marketing, Direct Marketing, Email Marketing, Copywriting, Design Strategy, Content Planning, Content Strategy, Business Development Strategy
MARKETING EXECUTIVE
EDUFRONT LEARNING CENTRE
August 2017Â - January 2018 | 6 mths
-
At Edufront, I started my career as a marketing executive.
-
Designed & produced collaterals & merchandise for the centre.
-
Planned & executed the AY2018 Facebook Campaign.
-
Translated marketing content across two languages; Malay & English.
-
Lead Designer for all collaterals produced for Pusat Bahasa NUSA & Edufront Learning Centre.
-
Handled social media account; Facebook & produced content for the account.
-
Managed the centre's website traffic and content.
-
Planned & executed the annual year event; Saya Boleh Mengarang Competition 2017.
-
Collaborated with various vendors and logistics in charge to produce the collaterals & merchandise.
Platforms Used:
Adobe Photoshop, Adobe AfterEffects, Adobe Illustrator, Adobe InDesign, Adobe Microsoft Office, Facebook, Wordpress
Skills Earned:
Social Media Management, Social Media Marketing, Copywriting, Design Strategy, Content Planning, Designing, Conceptualising
FINAL CUT PRO
As an On Air Promo Producer, Final Cut Pro was my best friend. Look at my works here.
ADOBE PHOTOSHOP
I have done several works with photoshop. Click here to look at my works.
ADOBE PREMIERE PRO
Adobe Premiere Pro played a huge role during producing period due to the conversion of softwares at Mediacorp. Here's my work done by Premiere Pro.
ADOBE INDESIGN/ILLUSTRATOR
I used Adobe Indesign/Illustrator producing education materials and collaterals.
ADOBE AFTER EFFECTS
Adobe After Effects was used during my Final Year Project and is heavily used during my work commitment with Edufront Learning Centre.
CLASS 3 DRIVING LICENSE
Qualified driver since 2015. I love travelling too.
EDUCATIONAL EXPERIENCE
What I’ve Learned
2018 - 2020
BA MEDIA, CULTURE AND COMMUNICATIONS
UNIVERSITY OF SUNDERLAND, UK
Status: Graduated
In-depth studies of communication, media, and culture. Modules such as media studies, ethical theories, advanced advertising, and public relations. Production work and popular culture are also covered. Groomed to be a communications and media professional.
2014 - 2017
DIPLOMA IN COMMUNICATION & MEDIA MANAGEMENT,
TEMASEK POLYTECHNIC SINGAPORE
Status: Graduated
Complete media studies with business modules. Also did client projects through 3 years. Client project with Mendaki, Great Eastern, SPH, HDB among others. Marketing & Corporate Communication was among few of the modules within the curriculum. Very familiar with Photoshop, Illustrator, InDesign, Final Cut Pro etc.
"The only source of knowledge is experience."
Albert Einstein
GET IN TOUCH
Got something you’d like me to work on? Or how about a friendly chat? I'd love to hear from you today.
97779496
